Product Management Essentials (Sep)

Course Description

Our class equips participants with the knowledge and skills to successfully navigate the end-to-end process of developing, launching, and managing products. Designed for aspiring product managers, this class focuses on practical and strategic tools of product management, including understanding customer needs, analysing market trends, and aligning products with organisational goals. Participants will learn to create and manage product roadmaps, define clear objectives, and use data-driven insights to make informed decisions. ​The course also emphasises hands-on learning, such as hypothesis testing, prototyping, and running experiments to validate ideas and ensure customer-centric solutions. Additionally, attendees will explore strategies to transition from a project-based to a product-focused mindset, fostering innovation and long-term value. ​By the end of the class, participants will have a comprehensive understanding of the product lifecycle, the ability to measure success effectively, and the skills to deliver products that meet both customer needs and business objectives. Course Outline: - What is a product? - Skills and Behaviours, roles and accountabilities - Ideation, Continuous Iteration and research - Defining value - Creating a Compelling Product Vision - Outcome-Oriented Roadmaps - Outcome Metrics Delivery Mode: - 2 hours, 4 Sessions On-site   Who should attend: ​We invite any role related to product management or agile product ownership, such as: - Product Owners - Business Analysts - Product Managers - Business Subject Matter Experts - Business or Sales Representatives - Designers and testers who support the delivery of value to the business *Student will also take home with the workbook and digital copy of class materials  *A 1-hour consultation will also be offered to students at no cost *Course can be taught in English or Spanish