Essential Product Management:
From Strategy to Execution

Our class equips participants with the knowledge and skills to successfully navigate the end-to-end process of developing, launching, and managing products. Designed for aspiring product managers, this class focuses on practical and strategic tools of product management, including understanding customer needs, analysing market trends, and aligning products with organisational goals. Participants will learn to create and manage product roadmaps, define clear objectives, and use data-driven insights to make informed decisions.

The course also emphasises hands-on learning, such as hypothesis testing, prototyping, and running experiments to validate ideas and ensure customer-centric solutions. Additionally, attendees will explore strategies to transition from a project-based to a product-focused mindset, fostering innovation and long-term value.

By the end of the class, participants will have a comprehensive understanding of the product lifecycle, the ability to measure success effectively, and the skills to deliver products that meet both customer needs and business objectives.

What you will learn:

What is a product?
Skills and Behaviours, roles and accountabilities
Ideation, Continuous Iteration and research
Defining value
Creating a Compelling Product Vision
Outcome-Oriented Roadmaps
Outcome Metrics

Delivery Mode:

2 hours session, 4 classes in total

*Student will also take home with the workbook and digital copy of class materials

*A 1-hour consultation will also be offered to students at no cost

Class Outline:

Module 1

What is Product?: Gain a foundational understanding of what defines a product and its role in driving value.
Skills and Behaviours: Discover the essential characteristics and competencies required as a product manager.
Roles and Responsibilities: Understand the key responsibilities of a product manager and how they contribute to product success.

Module 2:

Understanding Your Customers: Learn techniques to uncover customer needs, pain points, and opportunities.
Product Vision: Craft a clear, inspiring vision that aligns with customer needs and business goals.

Module 3:

Connecting the Problem to the Solution: Bridging the gap between understanding customer needs and delivering actionable, value-driven solutions that address those challenges effectively.
Outcome-Based Roadmaps: Develop roadmaps that prioritise delivering measurable outcomes and value.
Metrics: Identify and apply meaningful metrics to track performance and inform decision-making.

Module 4:

Gather Feedback: Learn how to effectively collect, interpret, and act on feedback to refine your product.
Facilitating Collaboration: Build skills to encourage teamwork, foster alignment, and strengthen cross-functional collaboration.

Instructor: Mario Mendez

With over 16 years of expertise in business operations, transformation, coaching, mentoring and training. Mario has coached over 30 teams, trained over 500 people across various industries, including finance, retail, and technology, and supported leading companies such as BNP Paribas, Standard Chartered Bank, Lidl, Chanel, New York Life, and Walmart.

He spearheaded digital transformations and practices, achieving a 40% improvement in time to market. He also transformed delivery practices, resulting in a 50% increase in customer satisfaction and maintaining a 90% delivery satisfaction rate.

Mario is fluent in English and Spanish, with a strong foundation in leadership and innovation.

Who should Attend:

We welcome leaders and individuals who seek to deepen their understanding of product management and explore techniques that foster collaboration and drive innovation.